Privacy Policy
Last updated: August 20, 2026
Gentle Herd operates an online apparel store at gentleherd.com. This Privacy Policy explains what personal information we collect, why we use it, how we protect it and the choices available to you. It applies to visitors, customers and people who contact us. It is written for our United States audience and other destinations we serve; mandatory rights under the law that applies to you are not limited by this policy.
1. Our purpose
Our primary purpose is to operate the store and provide products, payment, delivery and customer service. We do not operate the website primarily to collect personal information.
2. Information we collect
- Order and contact details: name, email, phone number, billing and delivery address, order history and messages you send us.
- Payment details: payment status, transaction reference and payment method. We do not ask you to email full card numbers or PayPal passwords.
- Device and usage details: IP address, browser, device, pages viewed, cookies and similar technologies used to operate and secure the site.
3. Checkout security and SSL/TLS
Pages that collect account, address or payment information are served over HTTPS using TLS/SSL encryption. Shopify and the selected payment provider process payment credentials through their secure payment systems. We do not store or have access to a complete payment-card number or a PayPal password. No method of transmission is risk-free, so please use only the secure checkout and never send payment credentials by email.
4. How we use information
- To process orders, payments, delivery, returns, exchanges and cancellations.
- To answer customer-service requests and provide product information.
- To keep the site, checkout and accounts secure and prevent fraud or abuse.
- To maintain records, improve the store and send service messages.
- To send marketing messages only where permitted and where you have not opted out.
5. We do not sell contact information
We do not sell, rent or trade your contact information. We share only the information needed with Shopify, payment providers, delivery and returns partners, hosting providers, analytics providers and customer-service tools that help us run the store. Those providers may process information only for the services they provide to us and must protect it under their own obligations.
6. Advertising and customer images
We do not use your personal information or a customer-submitted photograph in advertising without your prior, specific consent. A customer photo sent to Client Services for support is used to resolve that request, not as a marketing asset. You can withdraw marketing consent at any time using the unsubscribe link or by contacting us.
7. Cookies
Cookies and similar technologies help remember cart and preferences, keep checkout secure, understand site performance and, where permitted, measure marketing. You can control cookies through your browser or any consent tool shown on the site; disabling some cookies may affect store functions.
8. Retention and security
We keep information only for as long as needed for the purposes above, order records, customer service, fraud prevention, accounting and legal obligations. We use access controls, service-provider safeguards and encrypted connections, but cannot promise perfect security.
9. Your choices and rights
Depending on where you live, you may be able to request access to, correction or deletion of personal information, opt out of marketing or request information about sharing. We will verify requests as required and respond within the period required by applicable law. You may also use the Privacy choices page where available.
10. Children
The store is not directed to children and we do not knowingly collect personal information from children under the age required by applicable law.
11. Changes
We may update this policy when our practices or legal obligations change. The date above shows when the current version was published.
12. Contact
Gentle Herd
Email: support@gentleherd.com
Phone: 210-426-0408
Business address: Room 2-204, Building 4, Zone 1, Yinchuan Comprehensive Bonded Zone
Yinchuan City Ningxia 750000
China
Service time: Monday to Friday, 9:00am–6:00pm (UTC+8)