Natural fiber luxury · Est. 2026

Quietly
exceptional.

Cashmere, wool and silk shaped into enduring pieces for a considered life.

Discover
01 — The House

Gentle Herd

An ode to
the elemental.

We believe the most beautiful clothes begin with exceptional natural fibers. Designed around touch, movement and ease, each piece brings a quieter kind of luxury to the everyday.

Our story

Cashmere as canvas.

Silhouette as sculpture.

Ease as elegance.

02

Curated wardrobe

The wardrobe,
curated.

A study in softness · Film 01

Movement,
made gentle.

Discover knitwear
03

The new edit

Objects of desire.

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05 — The moving edit

An everyday ritual

Ease is the
new elegance.

Fluid layers, tactile fibers and quiet confidence—pieces designed to move naturally through the day.

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Half Batwing-sleeved Sweater
04

The fiber story

Made by nature.
Refined by hand.

Chosen for softness, warmth and longevity, our natural fibers are the foundation of every silhouette. Fewer pieces. Better materials. A wardrobe made to remain.

Explore natural fibers
01

Natural fibers

Cashmere, wool and silk selected for exceptional hand feel.

02

Considered design

Enduring silhouettes shaped for comfort, movement and ease.

03

Worldwide delivery

Thoughtfully packed and delivered to your door.

The Gentle Herd letter

A quieter way
to stay in touch.

Private access to new collections, material stories and considered inspiration.